Case Study: Event Bars In Leicester & Trafalgar Square For London Pride
Written by
Bella Jolly
Brand Lead
With 10 years' experience working in brand and content for some of the UK's biggest hospitality brands under her belt, Bella takes ownership of the Togather brand. Bella's passion for the events industry shines through in her work, ensuring the stories of amazing suppliers and unforgettable events are effectively communicated through various mediums such as video, photo and the written word.
Outside of work, she can be found scrolling TikTok or enjoying a spicy margarita.
Published on Fri 25 August 2023
The Brief:
Pride in London is a day-event held every July in celebration of the LGBTQ+ community. The event is attended by 1.5million people and is held across central London's landmarks such as Trafalgar Square and Leicester Square. Innovision, the event agency that produces the event, enlisted the help of Togather to manage their bar and street food offerings.
The Event Details
Client: Innovision and Pride in London
Venue: Multiple central London locations
Event type: Community event
Number of attendees: 1.5 million attendees
What Did We Do?
Togather’s event management at Pride included the handling of all logistical operations across the busiest tourist sites in central London. This included overseeing the TEN licence process, and working closely with the GLA and Met Police to enable the delivery of 5x bars across the central London sites. Togather provided on-site staff at each location to oversee load-in, de-rig, and smooth running of both bar and food operations during the live event.
Going The Extra Mile
We had unparalleled knowledge of the event demographic thanks to the data we collected at previous events. We used this to improve our offering, adding three more bars to our line-up which included a cocktail trailer in Leicester Square.
The Supplier Line-Up!
Togather worked in collaboration with our bar partner and Budweiser, the bar sponsor, to deliver a drinks menu that best suited the event attendees. Our large bar set-ups and 100 strong bar team enabled our bars to take over £1,000 per minute at peak times. Our bar management included:
2x 22m bars in Trafalgar Square
1x 10m bar in Leicester Square
1x 5m marquee bar in Leicester Square
1x 5m refrigerated trailer bar in Leicester Square
What Did The Client Think?!
"We worked with Togather to deliver Pride in London...We were very impressed by their excellent customer service and friendly staff that were always on hand to help."
Learn More About Togather Pro
If you would like to learn more about how we can help your business host a spectacular event, product launch or company celebration please email our Senior Partnerships Manager Lisa at l.mifsud@togather.com. Alternatively please feel free to make an enquiry so that we can connect you with one of our dedicated event experts!