I’m Serena and I started Pearl & Groove bakery in 2013. Back then the ‘free from section’ was plain, brown and practically medical. There was nothing indulgent or exciting, let alone tasty. 

So I made it my mission to add colour, flavour and bloody good cake to the party. By using the BEST possible ingredients, small batch baking and a whole lotta love. 

Everything is handmade to order, natural, locally sourced (wherever possible) and we are getting better everyday at doing our bit to save the planet and the people. With slave free chocolate, 100% recyclable packaging, composting and zero emissions deliveries. 

Cake will never be plain, brown and boring again! 

That’s my promise. 



These are exciting!!! P&G’s answer to a chocolate sandwich, a lockdown creation here to stay. Delicious brownie, cookie sandwiched between GOODNESS.

Squishy’s 


If it’s a party or wedding it’s lovely to have a tiered cake to cut.

If you’d like the cake to look a certain way please get in touch with any visuals and we’d be more than happy to plan your dream cake.

Tiered / Wedding Cake

Taking an old school biscuit and making it fancy, the wagon wheel, we love you!

In this box you’ll find a selection of flavours, including raspberry, salted caramel, peanut butter and Nutella.

The caramel like biscuit has the filling and then it’s dunked in dark tempered chocolate. It’s an absolute favourite!

Pearl and Groove

About Pearl and Groove

Tiered / Wedding Cake

Squishy’s

Wagon Wheels