We are Max and Erin, founders of The Acai Bar. A modern, independent mobile food business that was born from a genuine love of açaí. It is central to Brazilian culture and something Erin grew up experiencing in Rio! Having experienced the açaí culture first-hand, we wanted to bring that same feel-good, fresh and vibrant concept to the UK. We saw an opportunity to introduce something that was already hugely popular internationally but was still relatively niche within the UK festival and events scene. Over the past year, alongside finishing university and a full-time job, we completely renovated and transformed our own horsebox from something that was falling apart to creating a distinctive and modern setup that reflects the brand we are building. We have put a huge amount of time, care and personality into building The Acai Bar ourselves, making it much more than just a food truck. Our first festival threw us in at the deep end with over 8000 customers, and as people with years of hospitality under our belt, we thought we knew what we were in for, but hell was it a different ball game! Four more festivals, an ultra-x and a couple of side quests later, we have massively improved our set-up and operations, creating a professional and well-managed environment, preparing us for the next year ahead. So what is it that we serve?
We specialise in fresh organic açaí and yoghurt bowls, creative smoothies, speciality coffee and matcha (iced or hot), fresh juices and a selection of healthy light bites. Our menu is designed to offer something fresh, nourishing and a little different from traditional festival food, without compromising on flavour or indulgence. We focus on high-quality, locally sourced ingredients, presentation and food that makes people feel good, whether they are looking for breakfast, an afternoon pick-me-up or something refreshing after a long hot day. Our values are centred around quality, freshness, sustainability and creating a positive customer experience. We use biodegradable packaging and have designed our setup to be efficient while still feeling welcoming and exciting. From the branding and menu to the fully renovated horsebox itself, everything has been developed by us to create a memorable experience for each customer we meet, as well as the great food we serve.
We are particularly suited to festivals, sporting and wellness events, private events and large-scale outdoor gatherings. We believe The Acai Bar offers something that complements a festival environment perfectly: colourful, fresh and energising food and drinks that people can enjoy throughout the day. As a relatively new and rapidly expanding market in the UK, açaí gives us a unique position within the festival food market while still appealing to a wide audience, from health-conscious customers and fitness enthusiasts to people simply looking to try something new. What sets us apart is the combination of our genuine intentions, our completely bespoke and self-renovated horsebox and our friendly, hands-on approach. We are passionate about what we do and take pride in delivering high-quality products with a smile and creating a fun environment that adds something different to every event we attend.
