Central to this effort was an all-new carbon labelling system designed to track CO₂e across trader menus and establish event-wide baseline metrics. By rating every menu item on a clear scale from A (Very Low) to E (Very High), festival-goers were empowered to make climate-conscious choices, while traders were incentivised to reformulate recipes.

Ultimately, 30% of all dishes achieved an A or B rating to align directly with Paris Agreement targets - a baseline set to rise to 40% in 2026. Beyond culinary emissions, the operation prioritised resource efficiency through daily monitoring of water and power usage, driving a 20% improvement in waste segregation alongside active surplus food redistribution through FareShare.

This data-driven foundation served as a springboard for ambitious future pledges, transforming live insights into targeted environmental goals. Looking ahead, future iterations of the festival will target a 20% reduction in food waste through trader education and precision preparation, a 10% decrease in water usage via low-flow fittings and behavioural nudges, and a 20% cut in logistics emissions achieved through consolidated deliveries and low-CO₂ transport incentives.

Underpinning these goals is a strict commitment to ongoing accountability, guaranteed by comprehensive post-event reporting across six key sustainability metrics. This event-specific milestone reflects the broader, industry-leading sustainability commitments and services integrated across our entire client portfolio.