How to make your client's next product launch stand out

In today's saturated market, making a lasting impression with a brand activation or product launch is more challenging than ever. Brands have high standards when they entrust an agency with their event - and consumers, press and influencers often have even higher expectations. Building an event that reflects the client’s brand, complements the product or launch and delivers an exceptional experience for every attendee can seem daunting - but it’s totally possible. From sending unique, edible invites to selecting impactful venues and creating immersive food and drink experiences, we will explore how to captivate your audience and build a buzz that resonates long after the event.

Send a statement invite

A print invite can hold more weight than just another email, sure - but what about something edible? Create a real unboxing experience for your guests and attendees with a bespoke branded biscuit with a QR code leading to the invite, or include a cupcake as a taste of what’s to come. 

Make an impact with your venue 

Blank canvas spaces are often in high demand for product launches and brand activations because the sky really is the limit when it comes to what you can do with them. Venues set the tone for the entire event, so choosing one that fits your aesthetic and brand values can really elevate your activation - whether that’s the iconic Ministry of Sound, a central London farmyard at Oasis Waterloo, or an immersive light-show experience at Aures London. 

Make food part of the experience

Most people expect food and/or drink at an event - and we highly recommend making it a central part of your guest experience. You can make your catering budget work harder by using creative and experiential food options that become a talking point in their own right. A supplier like Oyster Boy adds a premium touch to a high-end launch or activation, or a selection of street food trucks outside can create an informal festival feel. 

Shake it up with a speciality bar

Sure, most people enjoy a glass of sparkling wine handed to them from a tray. But bringing a speciality bar to your event can really elevate the overall experience for your guests - and the best part is that there are countless options. You can do serve anything from wine on-tap from The Wine Tap Van, Aperol from a signature orange truck, or speciality cocktails from one of Beetle Juice Events’ showstopping setups.

Building a great event comes down to considering every aspect of the guest experience, and tying it all together - but that’s not as hard as it seems. Pulling together these four points ensures that your guest experience will be standout - and seamless - from the moment they receive an invite to the point of arrival at the venue to their last drink or canapé.