Case Study: 51st State Festival In North London's Trent Park
Written by
Bella Jolly
Brand Lead
With 10 years' experience working in brand and content for some of the UK's biggest hospitality brands under her belt, Bella takes ownership of the Togather brand. Bella's passion for the events industry shines through in her work, ensuring the stories of amazing suppliers and unforgettable events are effectively communicated through various mediums such as video, photo and the written word.
Outside of work, she can be found scrolling TikTok or enjoying a spicy margarita.
Published on Wed 25 October 2023
The Brief:
51st State is a day-festival held in North London's Trent Park every August which celebrates house, tech, disco, and garage music amongst other genres. 51st State enlisted the help of Togather to manage the street food and VIP offerings at their event.
The Event Details
Client: 51st State
Venue: Trent Park, London
Event type: Music Festival
Number of attendees: 15,000
What Did We Do?
Togather’s event management team provided end-end support, which included the handling of supplier documentation and payments, alongside logistical operations, such as overseeing load-in and de-rig. Togather also provided an on-site manager for the duration of the festival, to ensure the smooth running of the event.
Going The Extra Mile
Togather worked closely with the 51st State team to curate a line up of suppliers to suit the individual event demographic. Suppliers were selected for 51st state based on their ability to turn around between 200-300 portions per hour, keeping queue times at a minimum whilst maintaining the Togather standard of quality. Thanks to the data we collected at previous events, we had unparalleled knowledge of the attendee's cuisine and menu-item preferences. We were able to learn from this data to improve the food offerings to best suit this audience.
The Supplier Line-Up!
11x street food suppliers
3x ice cream suppliers
3x VIP suppliers
Learn More About Togather Pro
If you would like to learn more about how we can help your business host a spectacular event, product launch or company celebration please email our Senior Partnerships Manager Lisa at l.mifsud@togather.com. Alternatively please feel free to make an enquiry so that we can connect you with one of our dedicated event experts!