Case Study: Brand Awareness Campaign With Native
Written by
Bella Jolly
Brand Lead
With 10 years' experience working in brand and content for some of the UK's biggest hospitality brands under her belt, Bella takes ownership of the Togather brand. Bella's passion for the events industry shines through in her work, ensuring the stories of amazing suppliers and unforgettable events are effectively communicated through various mediums such as video, photo and the written word.
Outside of work, she can be found scrolling TikTok or enjoying a spicy margarita.
Published on Thu 24 August 2023
The Brief
Native is a student engagement agency that enlisted the help of Togather to bring their platform to life. Their touring brand activation reached 12,000 students, with our colourful and branded ice-cream van leaving a mark at each University city they visited.
Native approached Togather to support their brand awareness campaign across 6 Freshers Fairs around the UK in September 2019. Native were looking for a branded ice cream van to take to universities to serve 12,000 students free ice cream in return for engaging with their platform.
What Did We Do?
An experienced Togather account manager worked hand in glove with Native, the selected ice cream supplier and our partner wrapping supplier to create a custom wrapped, branded ice cream van in under 10 days. We acted as the sole point of contact for Native, and handled all logistical operations to ensure the smooth running of the process.
Only The Best
Togather worked in collaboration with the suppliers to provide one quote for Native. This quote included 12,000 ice-creams, the brand wrapping of the ice cream van, estimated mileage costs, accommodation costs and access to the vehicle for one week.
What Did The Client Think?
"Togather made the whole process incredibly easy; from working within tight budgets and timeframes, to showing amazing flexibility in adapting plans as the campaign developed, nothing was too difficult and the campaign was delivered seamlessly. After giving out 12,000 ice creams across six cities, all in the space of a week, we're so grateful to the team!"
Learn More About Togather
If you would like to learn more about how we can help your business host a spectacular event, product launch or company celebration please email our Senior Partnerships Manager Lisa at l.mifsud@togather.com. Alternatively please feel free to make an enquiry so that we can connect you with one of our dedicated event experts!