Case Study: Cultural Festival Hosted By The Financial Times
Written by
Bella Jolly
Brand Lead
With 10 years' experience working in brand and content for some of the UK's biggest hospitality brands under her belt, Bella takes ownership of the Togather brand. Bella's passion for the events industry shines through in her work, ensuring the stories of amazing suppliers and unforgettable events are effectively communicated through various mediums such as video, photo and the written word.
Outside of work, she can be found scrolling TikTok or enjoying a spicy margarita.
Published on Thu 24 August 2023
The Brief:
FTWeekend Festival is a yearly cultural festival hosted by the well-known Financial Times publication. The event features a curated line-up of industry leaders and speakers offering demonstrations and discussing a range of thought-provoking topics. Financial Times first brought in the help of Togather in 2017 to manage a selection of the street-food and drink suppliers at the event. We continued to work on the event in 2018 and in 2019, providing the attendees with a number of varied and exciting options.
The Event Details
Client: Financial Times
Venue: Kenwood House Gardens, London
Event type: Cultural Festival
Number of attendees: 3,500
What Did We Do?
Togather's event management team provided support throughout the process which included the handling of supplier documentation and payments. The team also handled all logistical operations such as managing power requests, supplier placement at the venue, and overseeing load-in and de-rig.
Going The Extra Mile
Togather worked closely with the Financial Times team to curate a line up of suppliers to suit the individual event demographic. Suppliers were selected for the event based on their ability to turn round a high number of portions per hour, keeping queue times at a minimum whilst maintaining the Togather standard of quality.
Thanks to the data we collected at the event through our EPOS systems, we had unparalleled knowledge of the attendees' cuisine and menu-item preferences. We were able to learn from this data to improve the food offering in subsequent events to best suit this audience.
Our Supplier Line Up:
Our offering included:
10x street food suppliers (inc. Indian, Japanese, Italian and British)
3x coffee suppliers
1x bar supplier
What Did The Client Think?!
"We used Togather for 3 years running at our annual FTWeekend Festival to source and manage our food vendors. The team were lovely to work with, quick to respond and flexible in collaborating with our partners. Feedback from the attendees on the quality and range of food options was great. We had no complaints which is a win."
Learn More About Togather Pro
If you would like to learn more about how we can help your business host a spectacular event, product launch or company celebration please email our Senior Partnerships Manager Lisa at l.mifsud@togather.com. Alternatively please feel free to make an enquiry so that we can connect you with one of our dedicated event experts!